The Idea

League originated as a side idea during the development of another sports product. The goal was to create a playful and social platform for making sports forecasts without involving real money bets. Users compete with friends based on their sports knowledge and instincts, bringing the excitement of betting into a risk-free environment.

Who are our users?

→ They want to feel the thrill of forecasting a match result but don’t want to deal with bookmakers or waste their money

→ They believe that they understand team sports better than most and want to prove it, so they want to compare their forecasts with other users

→ When they watch a match between teams they are not emotionally involved in, they want to increase an engagement and give the game personal emotional meaning by making forecasts

Participate in the ranking

Participate in the ranking

Participate in the ranking

Check results in a convinient format

Check results in a convinient format

Check results in a convinient format

Gain social recognition

Gain social recognition

Gain social recognition

Track user’s position

Track user’s position

Track user’s position

Join a private league with friends

Join a private league with friends

Join a private league with friends

Stay emotionally involved in a sports event

Stay emotionally involved in a sports event

Stay emotionally involved in a sports event

Enter the exact outcome of the game

Enter the exact outcome of the game

Enter the exact outcome of the game

Compare user’s forecasts with others

Compare user’s forecasts with others

Compare user’s forecasts with others

Feel expertise superiority

Feel expertise superiority

Feel expertise superiority

Select a match to forecast

Select a match to forecast

Select a match to forecast

Analyze user’s accuracy over time

Analyze user’s accuracy over time

Analyze user’s accuracy over time

Experience the thrill of forecasting without risk

Experience the thrill of forecasting without risk

Experience the thrill of forecasting without risk

Practical
tasks

Practical
tasks

Practical
tasks

Extended
tasks

Extended
tasks

Extended
tasks

Emotions & Motivations

Emotions & Motivations

Emotions & Motivations

User’s
JTBD

User’s
JTBD

User’s
JTBD

User Journey

Users can make forecasts on upcoming matches from the world’s most popular football leagues. After submitting a forecast, they are automatically placed in a global ranking among all app users.

England. Premier League

Round 13

Tomorrow, 4 PM

Arsenal

Crystal Palace

La Liga

Round 15

Sunday, 4:30 PM

Barcelona

Villarreal

Bundesliga

Round 16

Today, 3:30 PM

Bayern Munich

Bayer 04

1

Jane Doe

316 points

2

Alan Smithee

312 points

3

Ilia

You

266 points

4

John Doe

230 points

To increase emotional engagement, a strong social layer is introduced — the user can create their own private leagues or be invited to existing ones in order to compete with colleagues, friends, or family members.

Detailed statistics allow the user to track their progress, helping them stay motivated and encouraging an engagement with the product.

Most successful club

Real Madrid

+22

Best game

Atalanta — Juventus (0:2)

+6

Forecasts history

Highest league position

19th place

Best streak

3 games in a row

Best weekly result

+10 points

Leagues

Liverpool

+15 points

Paris Saint-Germain

+12 points

Zanzibar National Team

+9 points

Statistics by teams

Premier league

+36 points

Ligue 1

+22 points

Champions League

+11 points

Statistics by tournaments

Summary

Behind this product lies a social mission I strongly support — to create a safe alternative to traditional sports betting.

And although, monetization opportunities for such a product are fairly limited, I believe it can still exist as a platform dedicated to a specific football league.